Combo Meal Post

October 23rd, 2012 by Rich Christiansen

Today’s post is a combo meal. You get two for the price of one largely because I couldn’t decide which one to blog on so here goes both.

My first concept is all about working hard and playing hard. I believe that working hard and then playing hard is far more efficient and productive than just working hard all the time. Each year I schedule a hard working day with my sons, particularly my younger sons. I do this to give them the experience of working on a hard project, jumping in, and just tackling something really difficult. I then make sure to always follow that up with a fun play experience.

The past several days I had my wife assemble a list of every nasty, disgusting, difficult assignment that she could come up that needed to be done for our rental properties. I took my two youngest sons, Timmy and Alex, which I affectionately refer to as my “Little Men” and we embarked on chasing down all these projects. Indeed we worked our guts out but actually had a really good time doing it. There’s a great personal reward in seeing a project through to completion.

After we finished our projects we went swimming in a natural spring pool, had a great dinner, and went crawdad catching. Now for those of you who have never tried catching these little critters there are a couple of things you need to know.

You can’t catch these things with your bare hands or even a net. You’ve got to toss a stinky, rotten piece of meat (I prefer bacon) on a string out in the warm water, count to ten, and then pull it in. This year was particularly good. Every pull we were catching anywhere from seven to fifteen of these little crayfish. My sons were absolutely delighted as they pulled in each catch with these little guys hanging on with one pincer and snapping with they other saying, “You give me back my bacon!”

This leads to my second concept: There are important things you have to let go of in your life in order to succeed.??There are a lot of life lessons associated with this. I’ve found myself acting like these little crayfish at times by hanging on too tightly to business ventures and projects. Things that would normally scare me and make me swim upstream to safety will actually grab my attention with a piece of stinky bacon. I hang onto that piece of meat, snapping away until something bigger squashes and kills me.

It is important that you give up bad personal and business habits and recognize when you’re hanging onto a piece of moldy bacon. We have a little business right now with one of my groups where we’ve been snapping away at it for nine months. We’re just not getting any traction. As a matter of fact we’re ignoring some other, more meaningful opportunities and I’m right on the verge of labeling it a bad piece of bacon and giving counsel to let it go. Now there’s a fine balance of being doggedly determined and then there’s pouring all your focus into a rotting piece of bacon. Do NOT be as those crawdads and hanging hang on until your very death when all you have to do is let go and live to swim another day. ??In closing here are the two key important business lessons of today:

Lesson #1: Work Hard. Play Hard. It’s far more productive than just working into oblivion.
Lesson #2: Let go of the caustic things in your life that are actually causing destruction, both in your business and personal life.

Access to the Rick Sapio Webinar on Value Gatekeeping

October 16th, 2012 by Rich Christiansen

I just finished my interview with Rick Sapio and wanted to give you a link in case you missed it. The interview is about thirty minutes long. I encourage you to listen to it and learn more about the value of having a gatekeeper in your life.

http://instantteleseminar.com/?eventid=33035466

Free Teleseminar: Rich Dialoging with Rick Sapio on Value Gatekeeping and Saying No.

October 12th, 2012 by Rich Christiansen

I’m really excited to announce that on Tuesday October 16 at noon (Mountain Standard Time) I will be interviewing and dialoging with Rick Sapio about Value Gatekeeping. In both books I’ve written I’ve discussed the importance of saying no. In Bootstrap Business I say that the number two reason for failure in small businesses is premature diversification. In other words: doing too many things and not being able to effectively say no to the things that are distractive. Rick Sapio is heavily quoted in my book The Zig Zag Principle and indeed a brilliant mind on this topic.

What a rare, unique opportunity for you to attend this free teleseminar and learn from Rick, the direct master of the concept of value gatekeeping. Learning the in’s and out’s of value gatekeeping allows you to set filters that keep the crap out of your life while allowing the important things to get through.

Again, this call will be on October the 16th and will start at noon Mountain Standard Time and will run from an hour to an hour and a half. To sign up for it simply click the link below and register for the free event. You’ll receive an email with the information and the option of attending the seminar via telephone or web.

https://bfs.infusionsoft.com/app/form/valueswebinar

I look forward to seeing you on the call and I’m also looking forward to learning more from Rick about Gatekeeping. See you Monday!

Mastering Media

October 8th, 2012 by Rich Christiansen

I love the story of the old crusty New York politician that made the statement, “I don’t care what you say about me, just make sure you spell my name properly.” Indeed, the power of getting your name or your business in the press or in the news is so powerful. I’ve always known this but I’ve come to a stark realization of the dramatic importance of it, particularly at this time.

Recently Google made dramatic changes to their algorithm known as the Panda update. This Panda update looks at two things. First of all it looks at trending data to help rank in the search engines. The second thing that it looks at is disparity of traffic sources meaning traffic from various locations.

Media, specifically press, helps address both of these problems in a very coherent fashion while actually driving true, real converting customers to your product. ?I first realized the full impact of press at the hands of my dear friend David McInnis. David indeed was the founder of PRWeb, a major online press release service, and at the launch of The Zig Zag Principle David was kind enough to come and spend several days with me helping me tie and piggyback Zig Zag concepts directly onto hot and trending news topics.

It was brilliantly and masterfully executed and I watched with great delight as David was able to strategically tie into an Apple product release that gained great momentum and Zig Zag was at the very top of the news listings tied into that momentum. If you have not yet considered or used the medium of press releases I would strongly encourage you to do it.

David McInnis has formed a company called Cranberry.com. Indeed he consults only with selective, small businesses and helps them launch. If you fit these criteria and have interest in engaging the press to help your business erupt I would encourage you to reach out to David and see if there’s a way that he can help you with your efforts.

The Pendulum Swings

October 3rd, 2012 by Rich Christiansen

For the last five years I’ve watched with fascination at what is known as the Pendulum Principle. This concept was developed by Roy Williams, the Wizard of Ads, and widely propagated by Michael Drew, my book agent for Zig Zag.

The concept of Pendulum is that every forty years the pendulum swings from a civic society or a group collaboration of everyone working together to the other extreme of an individualistic society then swinging back forty years later. Each time a society reaches a pinnacle the youth rebel and they start bringing the pendulum back.

This book goes through statistically showing that this has happened over and over for hundreds and hundreds of years just exactly how we swing between a civic society and an individualistic society. Interestingly enough we just crossed over into a civic era again and I watch with great fascination in being able to predict and to see the trends that are occurring that wouldn’t have occurred ten years ago. It’s reflected in our media, it’s reflected in our music, and it’s reflected in our social behaviors.

Pendulum released this week and this is a book I can’t wait to get my hands on to re-read. I would suggest that this is also a book that you should be reading if you’re attempting to have a crystal ball that lets you see into the future to understand the behavior patterns that are occurring and trending in our society.

Understanding this helps you dramatically predict what to do in your business to have a higher probability of success. Again, the name of the book is Pendulum and you can click on the link below to get to this book.

Happy Reading.

Check out Pendulum here.

A Mentor Shares Lessons Learned

October 3rd, 2012 by Rich Christiansen

My mentor Alan Hall recently wrote an amazing post listing five lessons he learned from past business venture attempts. In fact, not only does Alan candidly share why these five startup businesses failed but he also goes on to offer valuable insights into the heart of entrepreneurship. In this post he explains how each failure made him a better entrepreneur and a better businessman. I feel very strongly that this article is a must read for all entrepreneurs.
Click HERE for the entire article on Forbes.com.

October 1st, 2012 by Rich Christiansen

Good morning, everyone! I’m coming to you live from my office today! It’s been a little while. Today’s topic was important enough that I wanted to go face to face with you. I’m so thrilled with the outcome of what we’ve seen from the Zig Zag Principle. Only one in ten small businesses were succeeding. The people that are using Zig Zag Principle and have read it we’re finding that one in six, and one in seven are finding success. Really a great increase in the odds, but something really troubles me. That’s still too low of odds. The reality is the individuals that I’ve mentored (or there’s been mentoring in some form), the odds for success are one in two to one in three. I like those odds a lot better. ?
This has been a real quandary for me. There’s no way that I can individually mentor everyone. I have no training program. I have no big boot camps or anything like that to get one on one with individuals, but I know that the odds of success are so much higher if you actually engaged in the system and have some type of mentoring and interaction going on. To that end I’m doing something that I haven’t done before. I’m endorsing and I’m encouraging you small business owners who are struggling to go engage with Rick Sapio. He runs a website called “Business Finishing School”. It has high-definition, quality videos that go through many of the processes and discuss many of the topics in detail that I have covered and it also provides you a level of engagement and feedback that quite frankly we haven’t been able to provide you in Zig Zag Principle. ?
As you know, Rick Sapio is probably quoted more in the book than any other individual. There are two specific things that I really drew on from him. First of all is the values as the basis and second of all the concept of dismissing inappropriate things from your life in the form of a gatekeeper. ?I encourage you to click on and go to Business Finishing School as part of this blog post. As I was discussing with Rick he’s going to give you a money-back guarantee here. He’s also going to give you a signed copy of Zig Zag Principle and invite you to the big event that’s coming up and I encourage you to investigate this, to look at this, and sign up for his program. It will definitely increase your probability of success. ?Good luck, go forward, Zig Zag, and find success.