Zig Zagging with McGraw Hill

December 9th, 2010 by Rich Christiansen

 It is a biting cold morning today in New York City.

As I bustled with the other New Yorkers to my 10:00 AM at at 1221 Avenue of the Americas in mid-town, I experienced a combination of nerves and excitement.

I gulped as I  looked up at the 51 stories.

I thought to myself, this is what it feels like to be a young  woman going to Prom for the first time.

I had a moment of dejuivue as I looked down the block at the “Rock”   and realized that Ron Porter and I some 3 years ago had brazenly charged into 45 Rockefeller Plaza,  met with a little company named Warner  Music, and this had indeed been the starting point for  Bootstrap Business. 

How interesting that this had come full circle.

My meeting was on the 45th floor  with Mary Glenn who is the Associate Publisher for Business books at McGraw HIll.


As of 11:05 AM EST today,   it is informally formal…… McGraw Hill will indeed be the publisher of The Zig Zag Principle.

I feel so compelled to write this book and believe that indeed it is this concept that will provide the first tactical outlines and bounding guard rails that enable small businesses. 

I don’t claim to be a professional writer,  but the concepts that I have discovered MUST be shared.  They work and I can’t wait to get this out into the brain-trust of the world.

Zig #1 = Divert to Profitability
Zag #2 = Add Resources
Zig #3 =  Build a Scale component

Below are a few short little video segments and pictures from this mornings adventure.

Look up at McGraw and the Rock with me,  meet Mary Glen, and share the emotion of signing with the worlds largest business book publisher.

 

I look forward to this next adventure and commit that I will give you my very best,  I will hold nothing back, and I will enable you to win and succeed.

Lets Zig Zag to Success.

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