Stop Drilling…Start Pursuing! – Zig Zag Principle #48

October 25th, 2011 by Rich Christiansen

 One way would be to bring another dentist into his practice so he could take Fridays off to work on creating his new product.  He could then join forces with other local practices to build a channel or infrastructure to test and promote his new product.  When that has proven successful, he could create an online presence.  When we talked about his options, my friend was amazed that he could take control of his own destiny and move from the constrained “I’m going to spend the rest of my life drilling teeth” mindset to the “I can actually pursue my beacon in the fog” mindset.

      While others see limitations, I see examples of scale all around me.  I found one while attending a retreat being run by a well-known chiropractor.  This man is clearly an exceptionally talented chiropractor who had become very profitable in his practice.  He then added resources and staff and was able to add several additional offices to his practice.  Then he made the big leap to scale.  He compiled his own set of processes that worked in his business, including the equipment he used, the supplements he recommended, and the processes that made him successful.  He put all of this together into a system he could sell to other chiropractors.  This man is now distinctly known for his training programs among chiropractors throughout the United States.  With his training program, he helps other chiropractors—and then profits when they tell their associates about what he’s done for them. But he has no direct involvement in their day-to-day businesses.  This is scale.

      My oldest son seems to have gotten some of my genes, which led to him getting involved in my web businesses several years ago.  (He was one of my original nerdy kids who helped me move CastleWave forward.)  After I sold CastleWave, he wanted to start his own business.  He worked hard to follow the principles and processes he learned at CastleWave and ended up building a scalable web business of his own.  His is now in Japan for two years working as an unpaid service volunteer, and he has a business that is still making money for him.  While he is gone, his seventeen-year-old brother is the CEO of the company.  He also hired his younger brother and several other smart and energized teenagers to keep his business going—and growing.  They have the same values in place.  They have their beacon in the fog set and are fueled with the passion of youth.  As I write this, my son has been gone for thirteen months, and he has a resource and an asset that will fund the remainder of his college when he returns.  That is the power of scale.

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