One of the big principles that I’ve learned in the last few months is that finding success in entrepreneurship isn’t always about simply achieving a goal, or ending up where you thought you would.  Actually, success can even include accomplishing things you previously passed over or never even had in mind.  As an example, here’s a little update as to what’s happening around the office. Everest Web has experienced a growth spurt!  Rich and Ron are starting work on new exciting contracts (I won’t say who, but I guarantee you’ve said their names a few times yourself!), and  every day we seem to have a handful of new opportunities to consider.  When they initially started this venture, they choose between three ideas. First, high purpose link building, second, outsourcing software engineers, and third, SEO.  After running the different ventures through the Porter Model, SEO came out on bottom.  However, it was chosen as the absolute focus of the summer because it was a) quick to cash and b) a good use of current contacts. After 4 months, the company is  establishing incredibly sound footholds.  More than that, the resources and contacts from the SEO work are making it possible for Rich and Ron to pursue the other two ideas, as well! So, after thorough analysis, they went with the third best option, and find that options one and two are knocking at the door, asking to be let in!

We just finished reviewing and editing “Juice to the Light Bulb,” a chapter in the book Bootstrap Business. It provides six ways to get ideas flowing with regard to your venture, whether you’re starting from scratch or just trying to keep the momentum up. A principle from the chapter is entitled, “How Did I Get Here?”  In entrepreneurship (or, um, life!) you have to make choices.  Making the correct choice can lead to freedom and the ability to make MORE choices.  An incorrect choice will lead to stagnancy and imprisonment.  Manuvering through choices on your own can be hard, which is why (I presume) I often find Rich and Ron huddled in front of a whiteboard, prioritizing and brainstorming, and why so many entrepreneurs find their way into this office asking for “just a minute” to ask “just one question.”  It happened just the other day.  Someone came by to deliver some paperwork, but before he left wanted to ask Rich a question about handling taxes.  One of the strongest tools an entrepreneur can have is another entrepreneur.  Although both Rich and Ron know and have lived the principles they espouse in their book, it’s nice to have someone else around to make sure you actually have things in perspective, and that your choices reflect past experience and personal beliefs.  This is one of the reasons why we set up this website and continue to develop it, to provide interaction between different people at different stages of their ventures.  It’d be nice if life were cut and dry, and all decisions were final, and achieving one final goal meant total success.  But it doesn’t!  And what fun would that be anyway?

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This entry was posted on Friday, July 20th, 2007 at 3:09 pm and is filed under Rich Christiansen, Ron Porter, Everest Web Solutions, Bootstrapping, The Search for Guidance, Bootstrap Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.