True to the company culture at CastleWave, when time came for Rich and Ron to give me the next round of assignments, we sat down and planned. That said, there were no battles fought with flying memos, no flurries of emails, and no two-hour meetings. What we did–what has to be done–was to sit with a pen, paper, three minds, and the list of tasks at hand.

There is a giant whiteboard in the hall at CastleWave. Ron has a big one in his office, as does Rich (not to mention Rich’s little one on the other wall). There is planning software, people who work on planning, and notepads and Post-Its galore. With all of this potential for planning, how do things move forward? Simple: by prioritizing. “It’s so easy to get caught up in all the superficial things,” Rich says. The fluff has to be cut, and it has to be known to be cut. ”It doesn’t matter what mechanism–Palm Pilot, task manager, Franklin Covey, whiteboard–do it weekly and daily, if needed.” Overplanning is dangerous, but not planning can be even worse. The whole purpose of these tools is to know what needs to be done when, and what fluff needs cutting. That sort of planning empowers you. It makes tasks happen.

“It’s important that you get them out in front of you,” Ron adds, “so you can say, ‘Yeah, that’s it, I’ve got them all. I’m considering everything, seeing the full picture, and not just running after something without consideration.” In their book, Get a Life, Rich and Ron talk about something called the 80/20 principle. “Twenty percent of the effort always yields eighty percent of the results,” Rich says. “The trick is identifying the twenty.”

Young startups need life to roll forward. Life isn’t found in carefully orchestrated and thought-experimentally-tested business plans; the juice for bootstrapping comes from cash, action, and customers. “Do the things that bring the biggest fruit first,” Rich says. Brainstorming, whiteboarding, planning, pow-wowing–each of these means the same thing. You have to find what brings the biggest fruit. You do what I did with Rich and Ron. You sit down, create a task list, find the crucial twenty percent, and set your priorities from there. Nobody will be judging your business plan before permitting you to enter the entrepreneurial scene. Good, old-fashioned bootstrapping is only good when the boots fit the foot and the foot starts walking.

Rich closed his thoughts on this by talking about quarters in a Coke machine. If you’ve got four quarters and the first one doesn’t bring anything from the first machine, you don’t stick the other three in three separate machines. You feed that first one until it pays out. Prioritizing is a must. “Lots have written and talked about it,” Ron added, “but boy, it’s even more critical nowadays.”

In my life, I have got to know what constitutes my twenty percent. With everything I get up to, I would be helpless if I went in firing blindly. Poring over trivial details would be just as crippling. When you look at Rich and Ron (or any bootstrapper) and throw in their added responsibilities–family and full-time work leap to mind–it’s no wonder that they are adamant about this principle. Going through eighty percent of the motions does nothing for the momentum. Twenty percent of the effort yields eighty percent of the results. No matter how fast the world is moving, finding your twenty keeps you on pace. Perfection is nice, but success is better.

I was on some entrepreneurial forums this morning reading over some concerns that people have as they maintain a full-time “job” while startin’ up a startup on the side. Most of them spoke to sleep (or lack thereof), commitment and effort they are able to give their day job, and enough focus and energy for their venture.

As I was perusing the comments and wondering what my experience offered by way of an answer I overheard Rich telling Shanna a story about his kids. Rich has always encouraged his children to become business minded. As a response to their Dad’s success with websites Rich’s sons started 2tieatie.com with the intent to learn how to generate a profitable website. The profits will go to a couple of places, mainly their college funds and their family’s humanitarian effort in Nepal. As they reviewed their traffic this weekend they were a bit disappointed by the results. When Rich asked them what to do his eleven year old said,

“Let’s growl at it!”

Well, in Christiansen language “growling at it” means buckling down, gritting your teeth, and MAKING something happen. And that’s what they did. They had a meeting to discuss strategy. Rich’s sons came up with things that Rich would never had thought of, include chain emails and youtube and every other internet related option at a teenagers disposal. The traffic has more than doubled.

So many people are right on the cusp of starting their own business or finally being free from their corporate ties- but how do you make sure that your plans come to fruition? Well- growl at it! There are solutions! One post I read said that a man moved closer to work, saving him about 3 hours every day. Now that might not seem like a lot to you- but when you work a 9-5 and then go home to your venture to find a full inbox- 3 extra hours is looking pretty good.

Look at the resources available to you- maybe it really is as simple as going viral on the internet. Maybe you need to schedule a lunch with a solid contact. Maybe you just need to put in a little more time. There are more opportunities waiting for you than you realize. You just need to hunker down and give it a good growl.

The last few weeks have been chaotic here in the office, and with things in life. In addition to working hard here, Erin and I are both about to face our last finals week of our undergraduate education. All of us are getting ready for the holidays, and I will be leaving town on Friday to be with my family in Washington. On top of all of this, I just got engaged and am now in the throes of stressful wedding planning. Now, typically I deal well with a busy life, I even enjoy it. But I am also a stress case. I get sick at least every couple of months from wearing myself out with worry and concern. Last Thursday the stresses of recent weeks seemed to be evident on mine and Erin’s face. As he often does, Rich took us to the white board and decided to teach us an important concept.
He said that for everyone there is an area of concern, and an area of influence. In our area of concern are things we cannot control, like the weather, or traffic, or others’ actions. People typically spend 80% of their time in this area of concern, a place we can do nothing about. What we need to do is focus on our area of influence, and not just right in the middle of it, but right on the perimeter. As we utilize our influence in this way, it will actually grow. Rich emphasized this point more on Friday when he asked me to take on a task that is somewhat outside my comfort zone, pushing me to use my area of influence further than I normally do. He again explained to me that if I push through these sometimes awkward tasks, they’ll eventually become natural, and my area of influence has grown.
This has been extremely helpful in my life the last few days. As I studied for finals this weekend, I started to do the normal overreacting thing I do. I began to think about when my finals were scheduled, wondering if I would have time to study in between. I learned that one of my take-home finals is due sooner than I thought. And I began to stress out about whether my flight home would be delayed, and I couldn’t shake images of sleeping on the airport floor for days. But as I thought about Rich’s wonderful lesson to me, I decided to stop wasting my time in this area of concern. All my energy has been focused on doing what I can do to prepare for finals, and today on getting caught up in the office before I leave for home. By leaving behind that area concern, I have been more productive than I ever would be in my area of influence. Learning to love our limits can actually help us to expand them.