Bootstrap Business Baby Born!

April 9th, 2009 by Sharon Larsen

This afternoon we had a party in the office to celebrate the release of Bootstrap Business!  The festivities included music, pies for the whole office, and even some dancing, courtesy of Rich.  J  We have a lot to celebrate – finally holding the published book in our hands!




The past two years, three months, and nine days have brought more pain, excitement, anxiety, relief, and every other emotion possible.  Finally the fruit of Rich and Ron’s labor – the Bootstrap Business baby is born!  The formal title of the book is Bootstrap Business: A Step-by-Step Business Survival Guide.  For those interested, the book is available for purchase at Amazon, Barnes and Noble, Wizard Academy Press, and our website –


We want to offer a special thanks to all those who have supported, expressed interest, and contributed. 


This long journey started two years ago when Ron and Rich began outlining the steps necessary in order to achieve small business success.  Prior to this, Rich founded or co-founded 27 different businesses – 9 outright failures, 7 moderately successful, 4 in process, and 7 have become million dollar businesses.


Three months into the writing process, Ron remained unconvinced and insisted that Rich prove it to him by creating a company as a test case for the book.  They started a business, both bringing $2,500 to the table. Following the book chapter by chapter, after twelve months CastleWave’s top line revenue was 1.2 million at 50+ percent margin. The principles of the book were once again proven, adding another million dollar business to the count, making a total of 8.


The timing of this book is relevant.  The current economy is making people realize they need to take their future into their own hands.  Bootstrap Business: A Step-by-Step Business Survival Guide, the ultimate entrepreneurial handbook, teaches three things:


     1.  How to bootstrap a business starting with $5,000 and in one year turn it into a successful business

     2.  How to avoid the big mistakes that kill most small businesses

     3.  How to secure your future financially while maintaining a balanced lifestyle


This tried-and-true recipe book is for people who want to get out of a dead-end job, business owners needing a recipe to help them grow their business, and entrepreneurs looking for a guide to mentor them to success. 


You can do this!  This step-by-step recipe guide makes it possible to control your life, maintain balance, and find personal fulfillment.  Rich and Ron have outlined the proven principles and steps necessary to make this happen.


“Years of blood, sweat, and tears have been poured into this book.  This is the best we have to offer and we hope you get as much out of it as we’ve poured into it.”  

          Rich and Ron



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