It’s only been a few weeks since we announced the official title of the book, but already we’ve had a change of heart. Or, more precisely, the publishers changed our hearts! They pointed out that “bootstrapped” is not a term that many people are familiar with and that using “small business” in the title was limiting our potential reader base. In the spirit of their feedback, we have selected a new (and permanent) title for the book – Bootstrap Business: A Step-by-Step Business Survival Guide.
We realize this is a sudden and unexpected change for many of our readers. If you’re having a hard time copping with this abrupt turn of events, leave a comment on the Bootstrap blog and I will do my best to console, comfort, and convince you that this is for the best.
In addition to a new book title, we’d also like to announce the launch of our new and improved website, www.bootstrapbusiness.org. The new site makes it easy for readers to preorder copies of Bootstrap Business and features details about and registration for upcoming Bootstrap Business Boot Camps. If you haven’t already, we invite you to visit the site and reserve your signed copy of Bootstrap Business: A Step-by-Step Business Survival Guide today!