Bootstrap Business: A Step-by-Step Business Survival Guide
March 17th, 2009 by Sharon LarsenIt’s only been a few weeks since we announced the official title of the book, but already we’ve had a change of heart. Or, more precisely, the publishers changed our hearts! They pointed out that “bootstrapped” is not a term that many people are familiar with and that using “small business” in the title was limiting our potential reader base. In the spirit of their feedback, we have selected a new (and permanent) title for the book – Bootstrap Business: A Step-by-Step Business Survival Guide.
We realize this is a sudden and unexpected change for many of our readers. If you’re having a hard time copping with this abrupt turn of events, leave a comment on the Bootstrap blog and I will do my best to console, comfort, and convince you that this is for the best.
In addition to a new book title, we’d also like to announce the launch of our new and improved website, www.bootstrapbusiness.org. The new site makes it easy for readers to preorder copies of Bootstrap Business and features details about and registration for upcoming Bootstrap Business Boot Camps. If you haven’t already, we invite you to visit the site and reserve your signed copy of Bootstrap Business: A Step-by-Step Business Survival Guide today!
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I always thought it was a bit disjointed that your book name and your website name were different (ie bootstrapbusiness.org vs bootstrapped). It’s good that they are both coordinated (bootstrapbusiness).
I’m personally not a namer, and think both names are fine. The one caveat though is that the new name seems grammatically odd to me.
Bootstrap Business
Is Bootstrap an adjective, adverb, noun or verb?
Is it:
Bootstrap (your) Business?
or
(a) Bootstrap(ped) Business?
or even
Bootstrap(ping your) Business?
Again, I think the biggest mistake people make is not making a decision, so I say press on with the new name – I just wanted to bring that to your attention.
Good luck, and I’m on pins and needles waiting for the printed version of the book (whatever its name is). I look forward to buying it as a gift for my clients.
Jim
Comment by Jim Carrillo — March 19, 2009 @ 11:27 am
Hello!
Very Interesting post! Thank you for such interesting resource!
PS: Sorry for my bad english, I’v just started to learn this language
See you!
Your, Raiul Baztepo
Comment by RaiulBaztepo — March 29, 2009 @ 12:11 pm
Hello !!
My name is Piter Kokoniz. oOnly want to tell, that I like your blog very much!
And want to ask you: is this blog your hobby?
Sorry for my bad english:)
Thank you:)
Your Piter
Comment by PiterKokoniz — April 8, 2009 @ 12:50 am